Alliance For Lifetime Income — Regan Kline - Creative Director / Copywriter

It’s hard to make financial products like annuities unexciting. But the ad industry has done it—
typically reverting to imagery of silver foxes living their best lives while talking heads promote
the virtues of protected income. We took a different tack, and decided to talk about the mitigation
of risk by highlighting real annuity owners within some of America’s most dangerous professions.

"Elaine" TV :60

"James" TV :60

I did my part and kept 14’ tiger sharks at bay. They hate PVC.

REGAN KLINE

_{Creative Director / Copywriter}