After acquiring James Harden as a star talent, Adidas was ready to reveal to the world his first signature shoe,
the James Harden Vol. 1. We dove deep into the mind of Harden, and brought his disruptive, creative ways to
life in the form of an immersive launch event in downtown Houston for his fans and sneakerheads to enjoy.

Promoted as actually entering the mind of Harden himself, this experience showcased a mesmerizing mix of
basketball, art, fashion, light projection, James’ inner monologue, live music acts (Travis Scott, Slim Thug)
and even some of Harden’s favorite foods. 

Launch Experiential